
There's a difference between recycling and recycling
We work hard so that your packaging can become packaging again. Näringslivets Producentansvar helps you with the circular journey of your packaging and supports you in your responsibility as a producer.
We offer you
Expertise – We support you as a producer in all matters related to the producer responsibility
Efficiency – Smooth and efficient processes and systems for reporting
Development – Support and advice for increased reuse and recycling of your packaging
Credibility – Material recycling you can trust through traceability and transparency
Strategic partnerships – Together, we drive development towards circular material flows
Non-profit owners
More recycling for your packaging fee
At Näringslivets Producentansvar, you get a producer responsibility organisation (PRO) that you own via your industry organisation. Also, we do not distribute profits. We are founded to ensure that you as a producer recieve as much recycling as possible for your packaging fee.
Traceable recycling and circular flows
We strive to drive development towards circular and traceable material recycling. We follow our customers’ packaging after use and how much is recycled. We know how you as a producer can affect the recycling rate.
We help you with your responsibility
- Services that ensure you meet the new requirements for all types of material covered by the ordinance.
- Smooth processes and systems for reporting to the Swedish Environmental Protection Agency.
- Traceability – we follow your packaging after source sorting.
- Your plastic packaging gets the chance to be recycled at Swedish Plastic Recycling’s new recycling facility Site Zero – the world’s largest and most modern facility for plastic recycling.
- A strong ownership sphere – Increased member benefits and influencing opportunities
Counseling in whatever way suits you best
- Support and training in packaging design for increased reuse and recycling of your packaging and reduced littering.
- Consulting in design for recycling, reporting and legal requirements.
- Access to our unique expertise and many years of experience.
- We keep track of changes in legislation. We remind you and check the quality – so you don’t have to.

The packaging and packaging waste regulation
We support and advise you regarding PPWR and upcoming requirements
At NPA, we assist affiliated producers by providing guidance and advice on legislation and upcoming requirements. We also support you with services related to design for recycling and packaging minimization.
As a customer of NPA, you have access to our brief introduction to PPWR as well as guidance from our Material Specialists and Key Account Managers.
Sharing knowledge
Videos and webinars
At Näringslivets Producentansvar, we are experts on recycling – we are happy to share our expertise with you as a producer through webinars, instructional videos and short films about everything from packaging fees and how to report your packaging volumes, to upcoming changes in legislation and how you can design your packaging for increased circularity.

Newsletter
Newsletter for you as a customer
If you are affiliated to us, you will receive our newsletter ”News update for companies with producer responsibility”, which is published a few times a year. The newsletter contains current information and updates related to legislation, our offer, fees, and reporting.
If you’re not receiving our newsletter, please contact us!

NPA Magasine - for you with producer responsibility
In NPA Magasine, you can read about the support you as a customer can receive from us at Näringslivets Producentansvar, and how we actively work to achieve increased circularity and traceable material recycling. Meet several of our experts, and get an insight into both the present and future producer responsibility and what changes you as a producer need to be aware of.

Our customers
Producers affiliated to Näringslivets Producentansvar
Our customer base spans the entire business world – from the grocery trade to industry and manufacturing.
Key account managers
Contact us!
Mikael Edenqvist
Head of Sales & Producer Servicesmikael.edenqvist@npa.se070-253 25 11
Björn Andersson
Team Manager Salesbjorn.andersson@npa.se072-700 24 99
Carina Manestam
Key Account Managercarina.manestam@npa.se070-886 79 85
Mats Nahlbom
Key Account Managermats.nahlbom@npa.se070-231 01 24
Anssi Lehtevä
Key Account Manageranssi.lehteva@npa.se070-284 78 93
Hanna Samuelsson
Key Account Managerhanna.samuelsson@npa.se070-286 78 77