Use information and labeling
Clearly visible and explicit information to the consumer on how to sort the packaging after use increases the likelihood that it will be sorted correctly.
How?
By labeling the packaging with sorting symbols and explanatory text, it becomes easier for the consumer to know what material the packaging is made of and how it should be sorted.
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Labeling can never replace good packaging design. For the best results, information and labeling on the product should be complemented by a packaging design that makes it easier for consumers to sort correctly.
Provide opening instructions to avoid the packaging breaking into small parts.
Be careful about promoting the degradability of products that are often used on the go or in nature, to avoid misconceptions that it is acceptable to throw these types of packaging into the environment.
Information and labeling
Good examples
The packaging is clearly labeled with information showing how to open it most easily, helping the consumer to open it correctly without causing unnecessary tearing. This reduces the risk of the packaging breaking and becoming litter in nature. Pictograms and explanatory text make it easy to understand how the packaging should be sorted.
Good examples
It is good to have clear labeling that shows how the packaging should be sorted. Pictograms and text help the consumer understand how to handle the material after use.
Why is it important?
Clear information on the packaging is needed to guide consumers on how to sort the packaging correctly. It is also important to prevent consumers from believing that packaging breaks down by itself in nature.
The single-use plastics directive requires labeling to indicate that certain products contain plastic. Along with explanatory text and national symbols for sorting, this encourages consumers to manage their packaging waste properly.